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£140
A cleanly designed, stable and comfortably cushioned athletic shoe made from ethically sourced and fairly traded leather and rubber, the V-10 silhouette was launched in 2016 to celebrate Veja’s 10th anniversary. It features a mesh toe box, a V-logo on both sides and soft organic-cotton lining.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber. purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'