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£98 £140
Originally designed to celebrate the brand's 10-year anniversary, Veja's 'V-10' sneakers are paneled from chrome-free leather and suede in a low-top shape. They're printed with the label's logo at the heel tab and rest on a wild rubber sole that's sustainably harvested from the Amazonian forest. Wear yours with everything from cropped jeans to floral dresses.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'