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£95 £112
Selfridges Says: French footwear specialist Veja has been touting the title of the world’s most ethical and environmentally-friendly trainer brand ever since its inception in 2005. Whether it’s regenerated Amazonian rubber soles, recycled plastic mesh uppers, or eco-conscious organic cotton linings, the label leaves no stone unturned in seeking sustainable solutions for its tried-and-tested range of high-performance, low-environmental-impact trainers.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.
'VEJA soles are made with 20-30% natural rubber purchased directly from seringueiro (rubber tapping) communities in the Amazon forest. VEJA uses a high proportion of organic cotton in the canvas, laces and uppers of many of its models.'
