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£125
Since 2005, VEJA has been creating trainers in a different way, mixing social projects, economic justice and ecological materials. Using Brazilian and Peruvian organic cotton for the canvas and laces, Amazon rubber for the soles and various innovative materials such as recycled plastic bottles, VEJA sneakers are produced in Brazil. Part of VEJA's logistic is managed by Log ins, a professional and social inclusion company.
A cult destination for trainers, VEJA is a sustainability success story. Sourcing natural rubber directly from farmers in the Amazon rainforest, VEJA prides itself on transparency, fair trade practices and ecologically-minded agriculture, ‘infusing each stage of production with a positive impact’. Proof that style and a social conscience can co-exist.