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£280
Selfridges Says: Based in Los Angeles, PAIGE is no stranger to the laidback lifestyle of The Golden State. The brand’s relaxed, Cali-cool vibe is imbued into its collections, as proven by the Noella jeans. Spun from soft denim imbued with plenty of stretch, this pair is cut to a mid-rise silhouette and falls to a floor-sweeping, wide-leg silhouette. Pull them and stroll down to watch the sunset on the Pacific coastline (or the Atlantic, if you must).
Before she launched PAIGE - the first woman-led premium denim label - in 2004, Paige Adams-Geller was the denim industry’s go-to fit model. An instant hit, with Rosie Huntington-Whiteley and Alessandra Ambrosio among fans of its flattering silhouettes, from super skinny to hip flares, it now includes dresses and other relaxed everyday essentials.