Gemma Tapered-Leg Mid-Rise Stretch-Denim Jeans

Did you know that before she created the PAIGE empire, founder Paige Adams-Geller was considered one of the top denim fit models of the 90s – so who better to turn to when seeking out your next favourite pair of jeans? The LA-based label combines comfy fabrication with impeccable shaping, spinning flared, wide-leg, straight and skinny styles that leave us spoilt for choice. Not only that, but the designer extends her expertise to unstudied tees, knitwear, shirting and jackets, too, leaving us no choice but to covet the brand from head to toe.

• Ref: R04274358
• 93% cotton, 5% polyester, 2% elastane

Before she launched PAIGE - the first woman-led premium denim label - in 2004, Paige Adams-Geller was the denim industry’s go-to fit model. An instant hit, with Rosie Huntington-Whiteley and Alessandra Ambrosio among fans of its flattering silhouettes, from super skinny to hip flares, it now includes dresses and other relaxed everyday essentials.