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£80 £100
The most coveted trainers always have the strongest logos, and as far as bold branding goes, there’s few in the footwear game who can go toe-to-toe with New Balance. That slightly slanted letter ‘N’ that you’ll find stitched at the side of its array of high-performance low-top silhouettes is the hallmark of a well-made running shoe. But whether you’re sprinting, sauntering or simply strolling, New Balance has got the right pair for you.
A classic on the sportswear scene that started out selling arch supports to police officers and waiters in the early 1900s, New Balance has re-emerged as a fashion must-have in recent years and, with stylish collaborations from J.Crew to Stone Island, the iconic sneakers are going nowhere.