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£100
The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity.
Whether you’re discovering, or rediscovering, the 740 is ready to become your next favorite shoe.
A classic on the sportswear scene, New Balance recently re-emerged as a fashion must-have, in particular its 9060, 530, 574 and Aimé Leon Dore collab versions, with the 740s predicted to be this year's sellout style.