740 Shoes

The original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees.

The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity.

• Product Code: U740BM2

A classic on the sportswear scene, New Balance recently re-emerged as a fashion must-have, in particular its 9060, 530, 574 and Aimé Leon Dore collab versions, with the 740s predicted to be this year's sellout style.