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£90
Taking design cues from 1970s archival favourites, New Balance's 237 melds heritage influences with a modern outlook. The 237 utilises an EVA midsole, herringbone outsole and streamlined upper as a classic launching point, with modern flourishes like oversized 'N' branding, extended midsole length, and gator-inspired foxing and mudguard offering a modern take on the decade when running shoes truly made their mark for the first time. Experimental in spirit yet easily accessible, the 237 is a deceptively simple, contemporary statement piece.
A classic on the sportswear scene, New Balance recently re-emerged as a fashion must-have, in particular its 9060, 530, 574 and Aimé Leon Dore collab versions, with the 740s predicted to be this year's sellout style.