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£70 £100
Clean-lined yet not too tight, add some contemporary cool to your look with these tapered jeans from Levi's. Watch them team seamlessly with pared-back tees and fresh shirting. Less Laundering It's best to wash denim as little as possible in order to prevent shrinking and fading. Delay washing your new jeans as long as you can, instead hanging them out on the washing line to air. When they are ready for a freshening up, turn jeans inside-out and wash separately in cold water and line dry, if possible.
The oldest (and probably best-known) denim brand in the world continues to stay relevant with affordable collections for women, children and men that combine heritage with innovation, and improving sustainability with fibres like hemp and recycled materials.