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£105
Gucci's logo is instantly recognisable, so we don't blame the label for filling its collections with as many of the iconic GG's as possible. And with this beanie, even your kids can't escape it. Though when it looks this good, who would want to? Cloaked in the motif, it meets a contrast hem. Pull it over their head on chillier days, and pair it with one of the Italian label's iconic scarves for a snuggly outfit.
Hottest heritage brand on the fashion radar right now, Gucci is redefining modern luxury under new creative director Alessandro Michele’s visionary command. See the collection in Vogue, Tatler and many others.