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£98 £168
Good American, curated by Reiss, is a collection designed to work perfectly with your existing Reiss wardrobe. Innovative, solution-led denim and lifestyle garments champion inclusivity, enhance curves and represent body acceptance. By women, for women.
The Good Waist Palazzo Jeans are cut from a rigid, hardwearing denim for everyday wear. Featuring a high-rise, flared silhouette, this style reinvents an iconic 70s shape for the modern woman. Visible seam detailing and distressed patches add an alternative edge. Elevate the look with a Reiss court heel, or pair it with leather trainers for a smart-casual mood.
Good American designs jeans, bodysuits, swimwear and other everyday basics for women with body positivity and inclusivity in mind. Sizes run from 4 to 28, and pieces are shown on different sized models. The B-Corp certified brand was created by Khloe Kardashian and Emma Grede.
'Made with at least 50% lyocell and recycled cotton. Lyocell is made from plant cellulose and while chemicals are used in its production, it is a closed-loop process, meaning that chemicals can be extracted and waste water reused. Recycled cotton reduces waste, uses fewer natural resources and has a lower environmental impact.'
