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£290
Recalling '70s styles, FRAME's 'The Icon' jeans are designed to fit slim through the hips and thighs before flaring out at the cuffs. They're made from denim that's faded and whiskered to look like a tried-and-true favorite and have a classic five-pocket construction.
It all started with one good pair of jeans – Le Skinny de Jeanne. The super-flattering style was soon spotted on supermodels like Miranda Kerr and Karlie Kloss, and the brand blew up. Today, Frame Denim focuses on flawless design with a European aesthetic – the French “dressed up casual” has become the label’s DNA.