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£270 £520
Selfridges Says: Repeat after us: Fendi Fendi Fendi Fendi Fendi Fendi. Yeah, we kinda like the double F branding. So when the label's newest baby grow came to our attention, we were relatively pleased. Cut from the softest blend of cotton, cashmere and wool (yup, all three), this babygrow is cloaked in the unmistakable (and unapologetic) house logo and fitted with popper fastenings down the back to allow for easy entry, whether you're putting it on or taking it off.
Fendi founded in 1925 is globally known for unabashed extravagance. Under the direction of Karl Lagerfeld it developed glamorous womens wear and classically tailored menswear. It consistently produces some of the most sought after ‘it bags’. See them in Vogue and Grazia amongst many others.