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£280
Selfridges Says: Taking its name from the Italian for “emporium”, Emporio Armani crafts dynamic ready-to-wear for its diverse crowd of followers. Since setting up shop in ’81 on Via Durini, the namesake has made weaving and knitting inclusive clothing its mission – with its pioneering Eagle motif becoming a symbol of the brand’s values of adventure and freedom. Look closely, and you’ll see it soaring across everything from cotton casualwear to wool tailoring.
With Giorgio Armani taking the design lead this diffusion line offers high end ready to wear with matching accessories that pay homage to their haut couture big brother. Seen in publications like Grazia and Miss Vogue.