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£15
Just the thing for mermaid spotting, sandcastle making and paddling alike, this swimsuit has a zip and you can spot iconic crossed oars printed on the chest. Next stop: beach.
It started with rugby shirts on sale at Cowes Week on England’s south coast. Now, Crew Clothing is a go-to for modern British classics with a coastal twist, for women, men and children. Expect relaxed, casual essentials, from floral dresses and Breton tops to cute, colourful kidswear.