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£40 £95
The COS menswear team look at utility through a fresh lens this season. Cut in a relaxed shape, these organic-cotton parachute trousers are named for the drawstring cuffs that lend slight definition to the wide legs. They're designed with a cargo pocket on either side, nodding to their workwear roots.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.