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£85
Cut in a timeless straight-leg shape, the Signature jeans are made from 12.5oz organic-cotton denim and washed a classic blue shade – spot clean instead of machine washing to retain the original colour. They'll go with everything, but there's no combination more classic than jeans and a white tee.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.