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£79
Meet your new everyday jeans. Designed in an easy-going, straight-leg shape, they're crafted from 11.5oz recycled- and organic cotton-blend denim and washed a dusty grey shade – spot clean instead of machine washing to retain the original colour. They'll go with everything, but there's no combination more classic than jeans and a white tee.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.