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£85
The Shift jeans are one of the slimmer pairs in the denim collection. Washed a versatile faded blue, they're cut in a streamlined shape through the thighs and have classic straight legs. Pare them back with ballet flats for daytime, switching to mules come evening.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.