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£95
Designed with subtle nods to utility, the Rider jeans are made from 13oz organic- and recycled-cotton denim, which is dyed a shadowy charcoal tone that's easy to style. They're cut in a relaxed, wide-leg shape and feature workwear-inspired topstitching on the back pockets.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.