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£75
The classic checked shirt has long been a menswear staple. Made from lightweight organic cotton, this one is designed with a pointed collar, curved hem, a back box pleat and mother-of-pearl buttons. The easy-going shape is suited to relaxed weekends.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.