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£200
Subdued tailoring takes on new forms this season, as the COS menswear team has looked to relaxed, throw-on silhouettes. A timeless woodblock floral embroidery cascades from the shoulders in a tonal thread, directed by short, narrow lapels. Pair it with the matching trousers.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.