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£95
Rooted in '00s nostalgia, the Facade jeans are shaped with a low rise that's synonymous with the early naughts. They're crafted from organic- and recycled cotton-blend denim and washed a versatile grey shade. The straight legs have wrap-around seams for a deconstructed effect, while the light whiskering and distressing give them character.
A brand whose aesthetic has been so influential that it’s hard to remember what went before. But when COS launched in 2007 against a backdrop of fast, trend-led fashion, its focus on minimal pieces at accessible prices was a breakthrough moment. With a focus on style over trend, it heralded a new era for interesting, modern, considered design and changed our wardrobes for the better, forever.