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£40 £80
Colorful Standard cotton shirt. Button-down collar, button-fastening cuffs, chest patch pocket, curved hem, box pleat at back, longer back hem. Button fastenings through front.
As the name suggests, Colorful Standard is raising the bar for everyday basics, promising ethical production in Portugal, more-sustainable materials like 100% organic cotton and biodegradeable-acetate sunglasses, and recycled & FSC packaging. With a more-responsible rolling collection of core essentials rather than short-lived seasons, these are colourful basics with a clearer conscience.