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£45 £90
Colorful Standard cotton-blend shirt Camp collar, dropped shoulders, chest patch pocket, side splits Button fastenings through front
As the name suggests, Colorful Standard is raising the bar for everyday basics, promising ethical production in Portugal, more-sustainable materials like 100% organic cotton and biodegradeable-acetate sunglasses, and recycled & FSC packaging. With a more-responsible rolling collection of core essentials rather than short-lived seasons, these are colourful basics with a clearer conscience.