Thomas Checked Woven Keyring

Selfridges Says: Burberry's lovable mascot, Thomas Bear, knows how to make an entrance. Seen here swathed in the brand’s Vintage check print, this latest rendition of the cute cub is an ultra-soft addition to your favourite bag. Perfectly capturing the charm of founder Thomas Burberry, this design is an adorable accent whether you follow the fashion crowd or not – but for those who know, it's an obvious display of heritage.

• 66% polyester, 34% wool; contrast 100% lamb leather
• Height 11cm, width 8cm, depth 6cm
• Ref: R04245514

Creators of the wardrobe staple that never goes out of style, Burberry has been a leading voice of fashion innovation since its Basingstoke beginnings in 1856. From the early invention of gabardine to its 1990s fashion re-birth, Burberry has always declared its character in a resolute voice, with an artful approach to heritage style.