Ramona Brand-Print Organic-Cotton Sweatshirt

Selfridges Says: ANINE BING’s eponymous founder was born in Denmark, grew up in Sweden, and now calls L.A. home – so it makes sense that the label combines Scandinavian simplicity and American ease. Stripping everything back to the essentials, the brand whips up the Ramona sweatshirt from organic cotton, simply shaping it with a scoop neckline and long sleeves. Signing off the style, the brand embroiders “New York” across the chest accompanied by its capital-letter moniker.

• 100% organic cotton
• Ref: R04276371

Danish-born and California-based Anine Bing is a model, singer and now fashion designer. Her pieces are the elevated basics every modern wardrobe needs. From silk slip dresses to oversized blazers, her easy-to-wear designs marry understated elegance with a rock chic edge, for effortless day-to-night style.