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£129
Denim done differently. The Ida Straight Leg Jeans are crafted from organic cotton – with a little added stretch – to a straight fit. Make these your go-to jeans for when you've got things to do, but don't want to lose any style points.
Born and bred in East London, this brand’s urban aesthetic is still its signature. Its leather jackets are legendary, but you’ll also find dresses with a boho vibe, and casual essentials from knitwear to footwear.