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£50
Kitting out the athletes of tomorrow, sportswear giant adidas transfers the style and technical innovations of its adult collections into kid-friendly counterparts. This translates into shrunken-down versions of the brand's sporty silhouettes and trainers (but with the signature logos and stripes untouched) designed with your youngster in mind – think triple straps that make light work for little hands.
One of the most iconic sportswear labels and always on top of their athletic game, Adidas has created cult classics, redefined street-style and embraced fashion with its numerous designer collaborations from Alexander Wang to Opening Ceremony.